Why it’s a GAME-CHANGER for your routine:
Air drying is often overlooked but makes all the difference for healthy skin. Ditch the towel and let your skin embrace this gentle, minimalist step.
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Preserves Skin’s Natural Moisture: Towel drying can strip the skin of moisture and cause irritation, especially when rubbing too harshly. Air drying allows your skin to retain hydration naturally.
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Reduces Friction: Towels can be abrasive, especially on sensitive or freshly exfoliated skin. Air drying is a gentle alternative that’s kinder to your skin barrier.
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Prevents Bacteria Transfer: Towels can harbor bacteria, and using the same one repeatedly might reintroduce these to your freshly cleansed skin.
How often should you air dry? After every cleanse—make it part of your daily routine!
Pro Tip: If you’re in a hurry, gently pat your skin with a clean towel to remove excess water, then let the rest air dry
