Celebrity skincare and beauty brands are everywhere. What started as a few limited-edition collabs has evolved into a booming industry where celebrities are building full-fledged empires around their names and routines. From Rihanna’s inclusive foundation line to Hailey Bieber’s minimalist glow aesthetic, the category is growing fast. But do these brands deliver on their promises, or are we just buying into star power?
This blog breaks down the rise of celebrity beauty brands, why they work, what sets the top performers apart, and how to tell if a star-powered product is actually worth adding to your glow ritual.
Why Are So Many Celebrities Launching Beauty Brands?
Beauty is one of the most profitable lifestyle categories for celebrities. The market is saturated, but fame still sells. Social media makes it easier than ever for stars to share their routines and go viral with a single product drop. With built-in audiences and loyal fans, celebrity-led beauty brands can scale quickly with the right strategy.
In many cases, these celebrities become the face and founder. But behind the scenes, there are seasoned product developers, equity partners, and global retailers making it all work.
Some launches feel personal and aligned with the star’s identity. Others are more commercial. The key to success often lies in authenticity and performance.
Which Celebrity Brands Are Leading the Industry?
Fenty Beauty by Rihanna
Rihanna shook the beauty world when she launched Fenty in 2017 with 50 foundation shades, setting a new standard for inclusivity. Today, Fenty Beauty is valued at over 2 billion dollars and continues to innovate across complexion, lip, and body care categories.
Rare Beauty by Selena Gomez
Rare Beauty is known for soft, blendable products and a mission to normalize conversations around mental health. The brand's Soft Pinch Liquid Blush became a TikTok sensation, and Selena’s transparency with her audience made it more than just a makeup line.
Rhode by Hailey Bieber
Focused on dewy, minimalist skincare, Rhode launched with a small lineup of essentials. The Peptide Lip Treatment went viral for its high-gloss, barrier-supporting formula. In 2025, the brand was acquired by e.l.f. in a billion-dollar deal, cementing its influence in the skin-first movement.
Kylie Cosmetics by Kylie Jenner
One of the first to leverage social media fame into a full beauty line, Kylie’s lip kits helped create a generation of influencer-founded products. While the brand has rebranded and restructured, it remains a major player in the color cosmetics space.
r.e.m. beauty by Ariana Grande
Ariana’s brand leans into her signature look with bold lashes, shimmer, and high-impact glam. The line includes skincare-infused makeup and is expanding into complexion products.
Do Celebrity Products Actually Work?
Some do. Some don’t. The difference comes down to formulation, lab testing, and how involved the founder is in development.
Signs a celebrity beauty product is worth your money:
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It includes clinically backed ingredients or unique actives
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It addresses a real skin or beauty concern
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It has third-party reviews beyond social media
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The brand has consistency in packaging, mission, and performance
Celebrity brands that truly deliver usually partner with experienced labs and chemists to ensure results. While name recognition helps get it off the ground, performance is what builds trust.
What Are the Most Popular Products Right Now?
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Fenty Beauty Gloss Bomb and Pro Filt’r Foundation
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Rare Beauty Soft Pinch Liquid Blush
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Rhode Peptide Lip Treatment and Glazing Milk
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Kylie Cosmetics Matte Lip Kits
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r.e.m. beauty Midnight Shadows Eyeshadow Palettes
Each of these products became a hit not just because of the name but because they filled a gap in the market with strong formulations and stylish branding.
Are These Brands Changing Beauty Standards?
Yes. Celebrity beauty brands have influenced major shifts in how people view skincare, makeup, and glow culture. Fenty made shade inclusivity non-negotiable. Rare Beauty made vulnerability part of the brand conversation. Rhode leaned into skin barrier health instead of covering up imperfections.
These brands have helped normalize customization, accessibility, and minimalism in beauty. They’ve also pushed traditional beauty conglomerates to move faster and be more inclusive.
Should You Shop Celebrity Brands?
If the ingredients align with your goals and the product performs well, there is no reason not to. However, it’s always worth doing your research. Not every celeb line is built to last. Some are licensed names with no real skin expertise behind them.
Look for transparency around:
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Ingredient lists and testing
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The founder’s level of involvement
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Partnerships with dermatologists or formulators
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Long-term brand mission beyond aesthetics
What to Keep in Mind as You Shop
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A name can catch attention, but performance earns loyalty
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Trends are fun, but not every launch needs to be in your cart
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Supporting indie and BIPOC-owned brands still matters in a celebrity-saturated market
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Your skin goals should guide your product picks
At the end of the day, whether a product comes from a pop star or a small-batch formulator, what matters most is how it makes your skin feel.
Where Manjeri Skincare Fits In
Manjeri Skincare may not have a celebrity face, but we are a founder-led brand rooted in heritage, glow, and ritual. Every product is formulated with intention and inspired by real beauty traditions from around the world.
Our focus isn’t hype. It’s healing. We believe in body care that supports your skin barrier, restores balance, and honors your natural glow with every step.
If you love skincare that’s more than surface-level, your glow ritual starts here.
