As the founder of Manjeri Skincare, I’m always looking for ways to deepen the connection with our community, provide transparency, and share what’s truly important to us. So, when Beauty Independent Magazine featured Manjeri Skincare in their latest edition as part of a series discussing the impact of political shifts on indie beauty brands, I felt both grateful and reflective. The piece posed a timely question: What do you think the Trump presidency will mean for your business?—and I was honored to contribute my thoughts.
For me, this question immediately tied into the larger context of running a brand that is built on authenticity, holistic wellness, and global cultural practices. When change happens—whether political, economic, or social—it often forces businesses to adapt, innovate, and realign their goals to meet new challenges and opportunities. As an indie beauty entrepreneur, navigating these shifts is part of the journey, but I also see this as a chance to grow stronger.
At the core of Manjeri Skincare, we pride ourselves on standing for more than just great products. Our mission is to educate people about the ancient body care rituals from around the world that promote true wellness and self-care. While the political climate, such as a change in administration, can have ripple effects on the economic landscape, our brand's focus on sustainability, holistic practices, and culturally inspired rituals remains a constant.
What stood out to me in the Beauty Independent feature is the range of reactions among beauty entrepreneurs, from optimism to fear. Some entrepreneurs expressed hope that policies under a new administration would bolster the economy, potentially opening doors for growth, investment, and stronger partnerships. Others worried about potential challenges, such as regulatory changes or shifts in the market that could affect their product offerings or operations.
For Manjeri Skincare, these shifts mean we need to stay prepared for potential pivots, whether due to changes in tariffs, union strikes, or other forms of geopolitical instability. If new tariffs affect ingredient costs or sourcing logistics, we’ll explore sustainable alternatives that align with our commitment to eco-friendly practices. Recently, in response to union strike threats within the logistics industry, we took early action to secure holiday inventory, ensuring our customers can rely on us during this critical season. We’re committed to adapting as needed, without compromising the values that define us.
It’s about staying true to the essence of what Manjeri Skincare is, no matter the political or economic changes. We’ve always operated with a long-term vision—one that focuses on building strong, authentic relationships with our customers and delivering high-quality products that make a difference. Our commitment to using sustainable ingredients and educating people about body care rituals from diverse cultures isn’t something that changes based on the political tides; it’s a constant that drives us forward.
Political and economic shifts often give rise to new consumer trends, and I believe the increasing focus on authenticity, sustainability, and wellness will only continue to grow. As more people seek out brands that not only offer effective products but also stand for something meaningful, we’re confident that Manjeri’s holistic approach will resonate deeply with customers who want more than just skincare—they want an experience rooted in cultural wisdom and self-care.
This is another reminder that, as entrepreneurs, we are part of a larger community of innovators, dreamers, and change-makers. While we cannot control all the external factors that impact our businesses, we can control the integrity and authenticity with which we run them. And that’s exactly what I plan to do—continuing to bring the world of ancient body care rituals and holistic wellness to everyone who believes in glowing from the inside out.
As we process the results of the recent election, it’s clear that emotions are running high. From feelings of excitement and optimism to anxiety and uncertainty, people are experiencing this shift in deeply personal ways. As a brand, we recognize that these changes impact not only our business but also our community. We understand that some customers may feel hopeful about the new political direction, while others may feel concerned about what the future holds. Our commitment at Manjeri Skincare is to acknowledge and respect these emotions, to create a space where our community feels valued and understood.
In times like these, it’s essential to prioritize self-care and reconnect with rituals that bring a sense of peace and well-being. We encourage our customers to continue taking care of themselves, carving out moments to focus on their own wellness and glow from within. Just as the beauty rituals we share are inspired by timeless traditions, our dedication to your well-being remains steady. No matter the external shifts, we’ll keep focusing on what brings people together—authenticity, self-care, and a shared commitment to holistic beauty.
Here’s to the future of indie beauty, no matter the political landscape. And thank you, Beauty Independent Magazine, for featuring Manjeri Skincare and giving me the opportunity to share my perspective.
Read the full feature in Beauty Independent Magazine here.
– Rhoda Wasswas, Founder of Manjeri Skincare
